This article on the outside looked like one of those multitude articles on medium where someone who has never started a business, let alone run a successful one, gives advice to the most successful enterprenuer of our era.

But, towards the end, the article has some really good insights. I dont know if X will stick or not, but imo, Twitter is seen as the place for real-time conversations across all forms and not just text. This is where Elon is going with.

Amidst all the madness, you see clear signals on this:

1) Leverage the concept of communities to take away bias and censoring. How cool is it to get community notes for the president of USA?

2) Launch Twitter spaces and pull of with Tucker being there and Ron De Santis! Imagine what would happen if more political figures and innovators come to spaces. No censorship, no editing and no curation from "elites". A very straight real-time view.

3) Creator revenue. This one is going to get bigger and is going to help a lot of individual creators to focus on topics u are passionate about! Imagine joining spaces and being a subscriber to say, something like, British history!

I dont know if all of this justifies 44B price tag, but clearly, the world's richest man and also a bunch of investors see those.

Even if he doesn't recoup 44B, Having a lot of money (and an increasing pile with TSLA, Space X, Nuera link) means u can indulge in a bit of ego-shopping, i guess ;)